Earth Hour is a global environmental movement of WWF that mobilises hundreds of millions of people to make a difference for the planet. Its core vision is to create environmental impact by utilising the power of the crowd. Every March, Earth Hour celebrates the symbolic “lights off ” hour which has grown from a one city initiative to a mass global event involving more than 162 countries and 7000 cities and towns. The movement is collectively supported by millions of individuals, organisations and governments. In 2014, Earth Hour embarked on the most exciting stage of its evolution to be at the forefront of crowdfunding and crowdsourcing for the planet, called Earth Hour Blue. Together we can turn the inspiration of one hour into the actions of every hour.
Earth Hour began seven years ago in Sydney, Australia, out of a hope that people could make a stand against climate change. The hour of inspiration would be a moment where people can gather together to protect the planet regardless of age, gender, culture or religion. Little did they know that it would kick start a global revolution for people to take action on climate change, or that the act of turning off our lights for an hour would become an iconic symbol of people’s concern to protect the planet. As of 2014, it has grown to become the world’s largest mass participation event in history. However, Earth Hour was not created to just switch off the lights. It is part of a three part process:
Stage 1: Bring people together through a symbolic hour long event.
Stage 2: Galvanize people into taking action beyond the hour
Stage 3: Create an interconnected global community sharing the mutual goal of creating a sustainable future for the planet.
Check out the official Earth Hour website at: https://www.earthhour.org/